Shane Pulusan Nacpil Founder
- Digital Transformation & Automation
- E-commerce Strategy & Platform Development
- Business Systems
- Multi-Channel Marketing & Campaign Optimization
- Cloud-Based Architecture & Process Integration
- Team Operations & Scalable Infrastructure
- BS in Information Technology, Major in Digital Arts
- E-commerce Platform Management (Shopify, Magento, WooCommerce)
- Cloud Infrastructure (AWS, Cloudflare, Railway, Supabase)
- Digital Marketing & Performance Ads (Google Ads, Meta Ads, SEO Tools)
- UI/UX Design Systems (Figma, Adobe Suite)
- Automation & API Integration (Zapier, Make, CRM Systems)
With over a decade of hands-on experience in software development, e-commerce infrastructure, cloud systems and digital marketing, Shane brings a rare blend of technical depth and creative strategy to the table. Her work spans across business planning, platform optimization, systems automation, API integrations, performance marketing and marketplace growth, making her uniquely positioned to lead end-to-end transformations for modern businesses.
Projects & Brands Handled
Shane has led and contributed to digital initiatives for major brands and rising businesses across Southeast Asia, the Middle East and North America. Her work spans development, design and marketing, helping brands build, scale and connect with their audiences.
Notable clients and collaborations include:
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7-Eleven – Campaign design, promotional content and retail visuals
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Chowking – Support for social media graphics and store-level digital assets
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Rex Education – UX/UI development and e-commerce system enhancement, including collaboration on a student animated playbook for digital learning
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Carrefour (UAE) – User interface design and branded graphics as part of a third-party agency partnership
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Fluid Solutions – Full website development
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Bridgestone & Kumho Tires – Strategic marketing partnership via Dial-a-Tire UAE, contributing to increased visibility and sales across local markets
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Plus over 50 other local and regional brands across Southeast Asia, the Middle East and North America in retail, education, technology and automotive sectors.
Shane founded Reserve Digital Solutions with a mission to simplify digital operations for startups, SMEs and global brands by combining development, design and marketing under one agile and fully remote team.
Before launching Reserve Digital Solutions, Shane led technical and marketing roles across multiple industries in the UAE and Southeast Asia spearheading projects in e-commerce, marketplace management, SaaS platforms and performance campaigns. Her ability to align business goals with digital execution has helped numerous clients achieve measurable growth in competitive markets.
publications
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Top 10 Conversion Secrets for High-Performing Landing Pages and Banners
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
June 23, 2025 -
Why Marketplaces in the UAE Require GTIN
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
June 17, 2025 -
How Delegating Marketplace Product Listings Helps Businesses Scale Faster
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
June 16, 2025
contact details
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The team at Reserve Digital Solutions really took the time to understand our business and delivered a system that actually works for our day-to-day operations. Professional, responsive and easy to work with from start to finish.
